Core Responsibilities

• Lead FIT, Cruise and Leisure groups and individuals on cultural, historical, and sightseeing tours across Thailand.

• Provide engaging commentary, storytelling, and explanations about Thai history, culture, landmarks, cuisine, and local customs.

• Ensure guests’ safety, comfort, and satisfaction throughout the tour.

• Manage tour logistics such as timing, transportation coordination, meeting points, and schedule adjustments.

• Handle guest questions professionally and offer recommendations for activities, dining, and local experiences.

• Communicate effectively with drivers, local vendors, and other tourism partners.

• Assist with check-ins, ticketing, and entry procedures at attractions.

• Collect and manage guest feedback, report issues or incidents to supervisors.

• Promote responsible tourism and respect for Thai cultural norms and environmental guidelines.

• Follow company SOP policies, safety standards, and legal requirements for guiding in Thailand.

For New / Entry-Level Tour Guides

• Deliver pre‑prepared tour scripts and basic cultural information.

• Support lead guides in group coordination and logistics.

• Learn and apply Thai tourism guidelines and customer service standards.

• Maintain punctuality, Well‑presented and neatly groomed, and a positive attitude.

• Assist in resolving minor guest issues or questions.

For Experienced Tour Guides

• Create customized tour experiences tailored to guest interests.

• Lead complex, multi-day tours with full responsibility for planning and execution.

• Handle VIP guests, special-interest groups, and higher service expectations.

• Train and mentor junior tour guides.

• Provide deeper cultural, historical, and regional insights with high storytelling skill.

• Manage crisis situations such as itinerary changes, weather disruptions, or guest emergencies.

• Support the company with product development and new route design.

Required Skills & Qualifications

• Strong communication and interpersonal skills.

• Customer service mindset and problem-solving abilities.

• Knowledge of Thai culture, geography, attractions, and local etiquette.

• Ability to work in outdoor conditions and manage long walking/standing periods.

• Language skills: English and additional languages a plus.

• Valid Thai Tour Guide License (“Silver Card”) depending on type of tour.